{"id":13010,"date":"2026-04-13T16:15:18","date_gmt":"2026-04-13T19:15:18","guid":{"rendered":"https:\/\/guadalupestore.com\/?p=13010"},"modified":"2026-04-20T07:50:50","modified_gmt":"2026-04-20T10:50:50","slug":"o-amor-prevalece-na-nova-entrega-de-willy-chavarria-para-a-adidas-originals","status":"publish","type":"post","link":"https:\/\/guadalupestore.com\/en\/colab\/13010\/o-amor-prevalece-na-nova-entrega-de-willy-chavarria-para-a-adidas-originals\/","title":{"rendered":"“O amor prevalece” na nova entrega de Willy Chavarria para a adidas Originals"},"content":{"rendered":"

A adidas d\u00e1 continuidade a parceria com o designer mexicano Willy Chavarria<\/strong> focando no amor como base de representatividade e resist\u00eancia das comunidades.<\/p>\n\n\n\n

A campanha traz como slogan central a frase, \u201cO amor prevalece\u201d<\/em><\/strong>, refor\u00e7ando que o poder de escolha do sentimento \u00e9 sempre maior e mais importante do que qualquer coisa que v\u00e1 contra ele. Em tempos de incertezas globais, Chavarria dialoga diretamente com comunidades que s\u00e3o amea\u00e7adas atrav\u00e9s do medo, incerteza e viol\u00eancia. A resist\u00eancia se d\u00e1 n\u00e3o pela raiva e pelo confronto, mas atrav\u00e9s da empatia, dignidade e na f\u00e9 que temos uns nos outros.<\/p>\n\n\n\n

A cole\u00e7\u00e3o conta com dois Superstars<\/strong> como destaque. Os t\u00eanis tiveram a shell toe remodelada em formato de uma rosa, uma das assinaturas do designer em suas cole\u00e7\u00f5es. No vestu\u00e1rio, o slogan principal da campanha se traduz em pe\u00e7as com cortes e sobreposi\u00e7\u00f5es exageradas passando por jaquetas bomber, moletons, tracksuits, camisetas e macac\u00f5es.<\/p>\n\n\n\n

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\u201cLove Prevails\u201d, de adidas e Willy Chavarria, est\u00e1 dispon\u00edvel nas lojas f\u00edsicas da Guadalupe.<\/strong><\/p>\n\n\n\n

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A adidas d\u00e1 continuidade a parceria com o designer mexicano Willy Chavarria focando no amor como base de representatividade e resist\u00eancia das comunidades.<\/p>","protected":false},"author":3,"featured_media":13041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[176],"tags":[108,337,173,266],"class_list":["post-13010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-colab","tag-adidas","tag-adidas-originals","tag-colab","tag-willy-chavarria"],"jetpack_featured_media_url":"https:\/\/guadalupestore.com\/wp-content\/uploads\/2026\/04\/guadalupe-store-journal-adidas-originals-willy-chavarria-love-prevails-26-0.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/guadalupestore.com\/en\/wp-json\/wp\/v2\/posts\/13010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guadalupestore.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guadalupestore.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guadalupestore.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/guadalupestore.com\/en\/wp-json\/wp\/v2\/comments?post=13010"}],"version-history":[{"count":6,"href":"https:\/\/guadalupestore.com\/en\/wp-json\/wp\/v2\/posts\/13010\/revisions"}],"predecessor-version":[{"id":13086,"href":"https:\/\/guadalupestore.com\/en\/wp-json\/wp\/v2\/posts\/13010\/revisions\/13086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guadalupestore.com\/en\/wp-json\/wp\/v2\/media\/13041"}],"wp:attachment":[{"href":"https:\/\/guadalupestore.com\/en\/wp-json\/wp\/v2\/media?parent=13010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guadalupestore.com\/en\/wp-json\/wp\/v2\/categories?post=13010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guadalupestore.com\/en\/wp-json\/wp\/v2\/tags?post=13010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}